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Case study · AI dispute resolution · Denver

Roadmap first. Then the traffic.

Levelheaded resolves landlord, roommate and neighbor disputes with Keel, its resolution engine. We delivered their AI visibility roadmap in the portal, then ran Reddit and Meta Ads into the campus campaign for the Keel launch.

Campaign traffic
+200%
Campus campaign · Keel launch
Form fills
+82%
Reddit + Meta Ads
01 · Investigation

Invisible where buyers ask.

We mapped the category across organic, paid and AI answers. Levelheaded held none of the AI citations. The leader held half.

Competitors
156
Analyzed
Channels
8
Organic · paid · AI
Your visibility
0.0%
Citation share
AI answer leader
49.7%
Top AI citation share
portal · competitive · investigation
What the analysis is based on
What the analysis is based on
portal · competitive · findings
368 keywords competitors rank for
368 keywords competitors win · they didn't
02 · The portal

Five of six delivered.

Every audit fed the AI visibility roadmap. The roadmap fed the campaign: which platforms, which audience, which page.

03 · The AI visibility roadmap

Where AI answers send people.

The roadmap showed where renters and students ask about deposits, repairs and roommate disputes, and which sources AI answers cite. That told us where to show up and what to say.

AI visibilityContent gapChannel plan
portal · the build
Levelheaded build in the portal
The build in the portal
04 · The campaign

Reddit and Meta into /campus.

For the Keel launch, we pointed Reddit and Meta Ads at the campus landing page for off-campus renters. One page, one action: get it resolved.

portal · competitive
Portal findings
Portal · findings
belevelheaded.com
Levelheaded homepage
Keel launch · homepage
belevelheaded.com/campus
Campus landing page
Campus campaign · landing
Traffic
+200%
Campus campaign
Form fills
+82%
Get it resolved
Your turn

Get the roadmap. Then run it.