From native filler to a creative system.
EmbraceRx offers medically supervised care at home. Their reports mapped where competitors win AI answers. We moved them off a templated Shopify store onto a custom build, then rebuilt their paid creative from one native Taboola template into a system: square social units and display placements with a single offer and a single action.
Who wins AI answers in telehealth.
Competitive analysis, content gap and content audit across Google organic, paid and three AI platforms.
Five ads. One template.
Taboola native units at 1200×628. Same layout, same checklist, same button on every one. Only the headline and stock photo changed.
One offer. One action.
Square units built for feeds. A price anchor, a real-life photo, a clear button and the eligibility line on every ad.
Every standard placement.
The same message sized for the display network: leaderboard, medium rectangle and skyscraper.
Old vs. new.
- One 1200×628 native layout
- Abstract headlines
- No price or eligibility line
- One network
- Social squares plus three display sizes
- A concrete offer up front
- Eligibility line on every unit
- Built for social and display