Every report ends in what's next.
Prism+Spire worked through CRO, content gap, content, AI visibility and audience reports in the portal. Each one closed with a recommended next step, and those next steps became the work: a site rebuild and the content to fill it.
A stock photo and a broken image.
The old prismandspire.com: a template hero with a stock photo, a generic headline, and an About section where the main image didn't even load. Nothing for search or AI to cite.
Reports that point somewhere.
Every report in the portal ends with "what's next": the one move it recommends, and the service that delivers it.
Site rebuild
Structured data, entity signals and content architecture that LLMs can parse, so the brand shows up in AI-generated answers.
- Schema.org structured data
- Entity-optimized content
- LLM-parseable architecture
- Managed hosting on Vercel
Content creation
The content the gap analysis identified: blog posts, landing pages and video scripts, each targeting a specific keyword cluster.
- Content calendar
- SEO-targeted articles
- Landing page copy
- Distribution strategy
The rebuild, delivered in the portal.
A full rebuild on Next.js and Vercel, with Core Web Vitals in the green at launch and analytics wired before traffic hit.
prismandspire.com
